THE CIUTAT DE LES ARTS I LES CIÈNCIES ESTABLISHES ITSELF AS A DRIVING FORCE FOR TOURISM IN THE COMUNITAT BY GENERATING 2.2 EUROS OF GDP OF EVERY EURO INVESTED IN ITS OPERATION
Aug 15, 2020
The general director of the Ciutat de les Arts i les Ciències, Enrique Vidal, has indicated that the study of the Valencian Institute for Economic Research (IVIE) on the impact of the cultural and leisure complex in 2019 establishes its facilities as a "driver of tourism" in the Valencian Community by generating 2.2 euros de GDP for every euro invested in its operation.
Vidal has underscored the fact that the complex he directs thus situates the Valencian Community as an international model "that allows it to face the future and have quality tourism", according to the conclusions of the IVIE report on the economic and social impact of the Ciutat de les Arts i les Ciències in the Valencian Community in 2019, in which the contribution CACSA makes to benefit the Valencia economy and society in terms of the creating of income and jobs is analysed.
The report shows that the Ciutat de les Arts i les Ciències generated 2.2 euros of GDP of every euro earmarked for its operations during 2019. In this regard, Enrique Vidal has stressed, in addition to the impact of the complex, "the cultural and training aspect, given that every euro spent is equivalent to 1.3 euros in training people".
Along the same lines, on the more than 2.8 million tickets sold in 2019, he has emphasized that "it means a legacy on which we can rest in the face of the new normality and be prepared".
The general director of the CAC has explained that the complex has certified safe spaces, is preparing the 20th anniversary of the Museu and has disclosed that this autumn the exhibit 'Play. Science and Music' will be opened.
He has also indicated that in the summer of 2022 "we have an extremely important engagement with Caixaforum" in the Ágora that will culminate in the Ciutat de les Arts y les Ciències complex "and all that will be the basis for being able to move ahead successfully into the future".
In one of the first sections, the report analyses the impact resulting from the ordinary operation of the combined activities of the Ciutat de les Arts i les Ciències (including the Hemisfèric, Museu, Oceanogràfic, Palau, Ágora, Umbracle and central services), that comes to 58.8 million euros in terms of income and 1,143 jobs.
Together with that, in a second stage of the referenced report, it is estimated that in 2019 the total tourism expenditures attributable to the Ciutat de les Arts i les Ciències amounted to 155.4 million euros.
Of this amount, 150.2 million originates with the expenditure that tourists who visit its facilities make, while the remaining 5.2 million is the expenditure of people visiting who attend the events organised by the Ciutat de les Arts i les Ciències.
This expenditure had an impact on the Valencian economy of 69.7 million euros in terms of income (GDP) and generated 2,842 full-time job equivalents per year.
The sum of both sources of economic impact (ordinary operations and tourist expenditures) comes to a total of 128.4 million euros in income and translates into 3,985 direct and indirect jobs.
This report concludes that, for every euro it costs per year to maintain the leisure and cultural complex, 2.6 euros in tourist expenditure in the Valencian Community and 2.2 euros de GDP in the Valencian economy are generated.
Likewise, for every million euros for operating expenses, 67 full-time jobs are created per year. The IVIE study also emphasised that, for every euro of operating expense, the human capital of the visitors increases 1.3 euros.
The impact on GDP and employment has increased 13.2% and 13.6%, respectively
If the results obtained in this report on the year 2019 are compared to those of the report for 2018, the total impact on income and employment have increased by practically the same degree: 13.2% and 13.6%, respectively.
This favourable development is explained in both cases by the increase in visitors' tourism expenditures, that has increased 14.8%, to reach a maximum of 155.4 million euros.
Behind this positive evolution in tourism expenditures is the fact that the number of visitors to the Ciutat de les Arts i les Ciències has increased by 10%.
The impact in terms of human capital is estimated at 74 million euros
The report also estimates the impact on the human capital of the visitors to the Ciutat de les Arts i les Ciències, to which the IVIE gives an average value of 74 million euros, which represents an increase of 13.7% with respect to the results in 2018 (65.3 million euros). This figure is obtained from two alternative measures.
The first of the estimates reflects the amount that the visitors would be disposed to pay for the services which they receive during their visit. According to this criterion, the increase in human capital generated in 2019 amounts to 68.3 million euros.
The second criterion estimates the time invested by the visitors as hours of informal training received and the cost of those hours. According to this analysis, the impact on human capital generated by the Ciutat de les Arts i les Ciències is estimated at 80.4 million euros.
Visitors in 2019
The Ciutat de les Arts i les Ciències sold more than 2,800,000 entrance tickets in 2019, which represents 10% more than 2018. Specifically, the sales figure reached 2,876,524 the past year compared to the 2,616,067 entrance tickets in 2018.
By buildings, the Museu de les Ciències increased by 15%, the Oceanogràfic recorded an increase of 7% and the Hemisfèric sold 10% more entrance tickets than in 2018.